5 Things Investors Need to Know About SS WhiteWater, New Gurugram’s First Mall
In New Gurugram’s booming real estate market, distinguishing between hype and high-potential assets is the investor’s primary challenge. For discerning investors, the task is to cut through the marketing noise and identify commercial projects with genuine, foundational strengths. The upcoming SS WhiteWater project in Sector 90 is one such development demanding closer inspection. This article distills the five most critical takeaways for potential investors, moving beyond the glossy brochure to provide a clear, analytical perspective.
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1. The Undeniable Power of Being First
The strategic significance of SS WhiteWater’s positioning as the “FIRST MALL IN NEW GURUGRAM” cannot be overstated. This is not merely a marketing slogan but a powerful first-mover advantage. For an investor, this translates to an opportunity to capture a large and underserved residential market in the surrounding sectors of 83, 84, 85, 86, and 90, where organized luxury retail options are currently limited. The project is designed as a paragon of modern mixed-use development, engineered to become the central hub for shopping, dining, and leisure in this burgeoning corridor.
SS WhiteWater is destined to metamorphose into the Shopper’s Paradise and Investor’s Ultimate Dream.
2. Transparent Pricing and a Phased Payment Plan
For any serious investor, clear and predictable financial details are crucial. SS WhiteWater offers a tiered pricing structure that provides various entry points for investment, coupled with a milestone-based payment plan that aids in financial planning.
Price List
• Ground Floor: 35000/- SQFT
• First Floor: 21000/- SQFT
• Second Floor: 17500/- SQFT
The project’s “Possession Linked Plan” phases payments according to construction progress, aligning cash outflow with tangible development milestones.
Possession Linked Plan
• Booking Amount: ₹5 Lac
• On Signing of Agreement: 10% (less booking amount)
• Within 30 Days from Booking: 20%
• Within 45 Days from Booking: 10%
• On Application of OC Submission: 30%
• On Offer of Possession: 30%
This milestone-based structure is highly advantageous for an investor, as it mitigates risk by tying significant capital outlay to demonstrable construction progress—such as the application for the Occupancy Certificate (OC). It allows for more efficient cash flow management and provides a greater degree of security compared to heavily front-loaded payment schedules.
3. Location: It’s All About the Access
A commercial project’s long-term success is intrinsically tied to its location, and this is one of SS WhiteWater’s strongest assets. Situated prominently on a 75m wide road, the project not only boasts exceptional connectivity but is also strategically positioned to serve an existing, affluent customer base. The mall is located just off premium townships such as The Leaf, SS Linden Floors, SS Cendana, and SS Strada, securing a captive market from the surrounding residential sectors 83, 84, 85, 86, and 90.
Key connectivity advantages further expand its potential catchment area:
• It is located on the Multi Utility Corridor.
• It has direct access to the Dwarka Expressway (NPR) and IMT Manesar.
• It offers easy access to NH-8 (now NH 48).
This strategic positioning ensures a larger potential footfall not just from the immediate vicinity but from across the NCR, while also simplifying logistics for tenants and operators.
4. A Blueprint for a Complete Destination
SS WhiteWater is engineered to be a comprehensive, one-stop destination, not just a collection of shops. Its scale and well-considered mix of offerings are designed to attract and retain visitors, maximizing dwell time and consumer spending—factors that directly enhance asset value.
Key project features include:
• Total Area: Spread over approximately 3.99 acres on a two-side open corner plot.
• Structure: G+4 Mall with a single tower and 340 units, as per HARERA filings.
• Design: Boasts the largest frontage with maximum visibility, an international facade design, and a landscaped area with a cascading water feature. The entire complex is centrally air-conditioned.
• Parking: Ample 3-level basement parking.
• Retail: 3 levels of shopping, including spaces for a Hypermarket, Anchor Stores, and multi-level showrooms with double-height shops.
• Dining: 1 dedicated level for a Food Court, restaurants (some with open terraces), and cafes.
• Entertainment: A dedicated floor for a 4-screen Multiplex.
This integrated blend of retail, dining, and entertainment creates a synergistic environment. A destination model with diverse offerings not only increases visitor dwell time but also creates multiple revenue streams for tenants, making the units more desirable and supporting stronger, more sustainable rental income for the investor.
5. Backed by Experience and Official Oversight
For investors, project reliability and regulatory compliance are non-negotiable. SS WhiteWater is supported by a credible developer and is fully registered with the state’s regulatory body, providing a framework of security and accountability.
First, the developer, the SS Group, was established in 1992 and brings over three decades of experience in the Delhi NCR real estate market, with a portfolio of delivered residential and commercial projects, including landmarks such as The Hibiscus, The Leaf, and SS Plaza.
Second, the project is officially registered with the Haryana Real Estate Regulatory Authority (HARERA), ensuring compliance with industry standards. This registration provides investors with a legal framework and a clear, official timeline for their investment.
HARERA Details
• Project Name: SS WhiteWater
• HARERA Registration No.: 08 OF 2024
• Registration Date: 07.02.2024
• Official Completion Date: 14th September, 2028
6. Next Steps: View Floor Plans and Exclusive Offers
Ready to move from analysis to action? For the most current availability, detailed floor plans, and exclusive pricing offers, visit our dedicated listing page for SS WhiteWater.
View Full Details and Enquire Now:
Conclusion: The Next Hotspot?
SS WhiteWater presents a compelling case based on its first-mover advantage, transparent financials, strategic connectivity, comprehensive destination design, and the credibility of its developer. These factors combine to create an opportunity that warrants serious consideration from those looking to capitalize on New Gurugram’s growth trajectory. As this region continues its rapid expansion, could an early investment in its first dedicated luxury retail hub be the defining move for a forward-thinking portfolio?